Small Business Spotlight: The Curative Wellness Boutique

Located in Ashworth Village, The Curative Wellness Boutique offers thoughtful items that support overall wellness.
Located in Ashworth Village, The Curative Wellness Boutique offers thoughtful items that support overall wellness.
The Curative Wellness Boutique promotes products that can be third-party verified, follow Good Manufacturing Practices, and are USDA Certified Organic.
The Curative Wellness Boutique promotes products that can be third-party verified, follow Good Manufacturing Practices, and are USDA Certified Organic.
Jennifer Lankford of Cary shops for health-related gifts.
Jennifer Lankford of Cary shops for health-related gifts.

Whether you are seeking tools to support your physical health, a gift to nurture relationships, or simply a moment of inspiration, look no further than The Curative Wellness Boutique in downtown Cary. This new venture brings wisdom to wellness and was created to be a resource and example of what holistic wellness can look like in everyday life.

As owner Jerri Hasek explains: “Holistic health isn’t an all-or-nothing journey — it’s about consistently making the next best choice for yourself.”

And Hasek would know. She holds a master’s degree in nutrition science from the National University of Natural Medicine and is certified in Functional Diagnostic Nutrition and Hormone Health from the Institute of Integrative Nutrition. She is currently completing an internship in Medical Nutrition Therapy, fulfilling the North Carolina state requirements to obtain her Certified Nutrition Specialist certification.

Jerri Hasek, owner of The Curative Wellness Boutique

With over 30 years of business experience, this is Hasek’s third venture. Previously, for 10 years she owned and operated one of the largest home care agencies in Colorado Springs, employing 100+ professional CAREgivers who assisted seniors with their Activities of Daily Living.

After selling the business in 2020, Hasek returned to school to deepen her knowledge of holistic health and biochemistry, transforming her passion into expertise. “I wanted to combine my education and business experience to create something meaningful for our community,” she says, “a space where people could experience face-to-face human connection and feel supported in their wellness journey.”

Cary is the ideal location for Curative Wellness because, as Hasek explains, it is cited as the healthiest city in North Carolina. She says she also chose Cary because “our community has a growth mindset in being creative and opportunistic, all while maintaining the foundation of family values and a strong community.”

The boutique’s approach to wellness encompasses six dimensions: physical (regular movement, balanced nutrition, preventative health care, quality sleep, and hydration); mental (lifelong learning, mindfulness practices, nurturing a growth mindset, creativity, and setting realistic goals); emotional (practicing self-compassion, healthy expression of emotions, knowing when to ask for help, managing stress, and seeking joy); spiritual (meditation, self-reflection, practicing gratitude, and exploring personal beliefs); social (quality time with loved ones, feeling connected with a community, and supportive friendships); and environmental (sustainable choices, time in nature, reducing toxins, and mindful consumption).

“I enjoy making spaces and experiences where people feel connected,” Hasek says. “My goal was for people to feel like they receive a ‘hug’ when they walk in.” And everyone is welcome in Curative Wellness. Holistic wellness is, as Hasek describes it, “a journey that’s open to all.” She works primarily with women navigating the transition of perimenopause or menopause and who are seeking science-based solutions to regain balance and vitality.

“Many women come to me feeling frustrated or dismissed, searching for answers that honor their personal health preferences,” she says. “They want to understand their changing bodies, explore holistic approaches, and take an active role in their wellness.”

Hasek typically supports two distinct groups of women on their journeys. Some choose to transition naturally — whether by preference or because HRT isn’t an option for them — focusing on lifestyle and whole-food solutions to manage their symptoms. Others use HRT and want to better understand the process to ensure their bodies are metabolizing the hormones safely. She helps these women dig deeper into their unique data, identifying how their bodies process estrogen. Instead of relying on yet another supplement, Hasek guides them toward natural detoxification through whole foods and supportive lifestyle changes, ensuring that they feel empowered and informed in their choices.

Ultimately, she describes her focus as being on “helping women trust their bodies again, guiding them to break free from the fad-diet rollercoaster, peer pressures, and body shaming and embrace a healthier, more confident connection with themselves.”

Curative Wellness is designed to be a central hub for anyone looking to enhance their overall wellness. From the beginning, Hasek envisioned it as more than just a place to shop. “It’s a space where customers can find support, education, and inspiration for every aspect of their wellness journey,” she explains, “whether it’s learning to advocate for their own health, discovering natural solutions to support life’s transitions like menopause, or finding unique items to create moments of joy and balance at home.”

When curating her product line, Hasek decided to focus on meaningful, high-quality items that align with the six dimensions of wellness. Instead of simply filling the shelves, she prioritizes products that bring real value and purpose to customers’ lives. Many of these items are locally sourced from Cary or within the state, which ensures both quality and a connection to the community.

Beyond products, services are tailored to each individual instead of taking a one-size-fits-all approach. They include nutrition guidance to support your body’s unique needs and reach your health goals; microbiome and digestive analysis to discover what’s impacting your mood, energy, and digestion with easy at-home testing to uncover the root cause of symptoms; and hormone and metabolic assessment to reveal hidden imbalances affecting sleep, mood, and energy and to find a path back to your body’s natural rhythm.

Even the educational offerings have a personal touch, with the first class of the Natural Menopause Series starting in mid-January and Hasek intending to add and adjust classes according to customers’ needs.

In one year, with the upcoming changes in downtown Cary and Ashworth Village, Hasek hopes to “establish a permanent location where the Cary community can continue to connect with and support Curative Wellness as their trusted wellness destination.” Looking ahead 10 years, her dream is to “collaborate with other like-minded wellness practitioners and modalities to create a comprehensive wellness hub — an inspiring space dedicated to serving and uplifting our community together.”

thecurativewellnessboutique.com

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