If you’re lacing up for your first 5K or training intensely for yet another marathon, Fleet Feet keeps pace with you. While the business was founded nationally in 1976, there are four locations across the Triangle — in Raleigh, Durham, and Cary — and local franchise owners who are committed to getting, and keeping, our community moving.
Whether you’re a runner, walker, fitness enthusiast, or are embarking on a more active lifestyle in this new year, this specialty running store prides itself on being at your side every step of the way. Walk into any Fleet Feet location and you’ll find impressive retail options: shoes, of course, and high-quality gear to include clothing and accessories that invite anyone to look, feel, and function like an athlete.
You’ll also be greeted by friendly and knowledgeable staff equipped with leading-edge technology that supports a commitment to personalized service. With a database of over 5 million foot scans, Fleet Feet knows something about bodies and how they move.
The shoe outfitting process allows team members to use 3D fit id® foot scanning technology to gather information about feet and the support they need. Precise measurement data is gathered, and in concert with an assessment of the foot’s path of motion and stride, team members can find the perfect shoe for you. (For any runners out there, the importance of wearing the right shoe cannot be overstated, as injuries like shin splints, plantar fasciitis, and runner’s knee are all a result of wearing the wrong shoe.) “We don’t work on commission,” explains Fleet Feet marketing director Sharon Kyner, “so we’re able to spend the amount of time necessary to ensure that each customer leaves happy and heard.”
But Fleet Feet isn’t just a store: it’s a community. And since 2006 it has been motivating and mentoring runners. The goal is to get people moving, and there are partnerships in place with organizations such as Girls on the Run of the Triangle, Black Girls Run, Raleigh Distance Project, and Raleigh Galloway to inspire healthy movement. Fleet Feet sponsors numerous charity races every year, as well as pub runs where people can enjoy fun and camaraderie with like-minded individuals.
Fleet Feet’s 3D scanner profiles a customer’s foot length, width, volume, and arch height to help find properly supportive shoes and insoles.
Recently available is the 2026 Running in the Triangle Calendar, which can be picked up at any location and features a comprehensive collection of local races and weekly run clubs. A volunteer effort from local runners and photographers, whose work captures some of the Triangle’s finest running destinations, the proceeds go to local charities.
Fleet Feet’s training program includes groups like Breakfast Club, No Boundaries Beginner 5K, 10K Training, Half Marathon, Marathon, and specialized offerings such as PR Squad, Speed Demons, and a summer Trail Program. Experienced runners serve as mentors and have been responsible for coaching hundreds of walkers and runners to compete in races of various distances.
The Fleet Feet website includes a current calendar of local events, and while it is recommended that every athlete make an appointment for an expert shoe fitting, the results of that assessment are saved so runners can replace their shoes by shopping online if they prefer. A blog offers shoe reviews, nutrition and performance tips, and information about any other running-related issue you can possibly imagine. Visitors are invited to sign up for the Fleet Feet milestones program, which allows you to earn points with every purchase and other perks.
While running can often feel like a solitary endeavor, the pursuit of health and well-being is ultimately a collective journey, and Fleet Feet serves as a community hub. Everyone from seasoned marathoners to newcomers taking their first steps will find encouragement and support in an atmosphere that celebrates the joy of running and the bonds formed through shared experiences.
Fleet Feet’s official mascot “Oakleigh” the acorn joins runners and walkers local event. Photo courtesy of Fleet Feet Raleigh-Morrisville
With its personalized service, community engagement, and commitment to helping every runner find their stride, perhaps it’s time for you to lace up some new shoes. (Did you know that you should replace your shoes every 300 to 500 miles?)
Whether you’re looking to conquer your next milestone race or simply enjoy a leisurely jog, Fleet Feet has the support you need.
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