Small Business Spotlight: Apex Racing Lab

The realistic racing simulators are equipped with turn-by-turn motion for an exceptional motorsport racing experience.
The realistic racing simulators are equipped with turn-by-turn motion for an exceptional motorsport racing experience.
Isaac Flowers, 13, takes a hairpin turn on a sim racer as grandfather Steve Purucker watches.
Isaac Flowers, 13, takes a hairpin turn on a sim racer as grandfather Steve Purucker watches.
The facility includes 5,000 square feet of entertainment space.
The facility includes 5,000 square feet of entertainment space.
Clothing, helmets, and racing gear are available in the retail store.
Clothing, helmets, and racing gear are available in the retail store.
Even the lounge tabletops are on theme.
Even the lounge tabletops are on theme.
Phoenix Kimball, 17, experiences the thrill of motorsport simulation.
Phoenix Kimball, 17, experiences the thrill of motorsport simulation.

Referring to Apex Racing Lab as an arcade is a violation. And for a venue that encourages drivers to speed (albeit safely), that’s really saying something.

Located in Cary’s MacGregor Village, Apex Racing Lab is the largest simulated racing center in North Carolina. Billed as “virtual motorsports,” this entertainment hotspot allows drivers to enjoy racing in an environment that’s both accessible and exciting.

Authentic signed racing helmets are displayed in the pro shop.

The brainchild of John DiCostanzo, ARL is where reality and simulation merge. With a mantra of Speed Socially, ARL introduces John’s real-world racing expertise into the virtual domain and allows drivers to push simulation to the edge.

In this space, shaped by both tradition and technology, it’s not just the 20 simulators — pods featuring professional-level equipment with immersive turn-by-turn motion and dynamic virtual tracks — that deliver a hyper-realistic racing sensation. It’s the energy that comes from drivers looking for a thrill: the fuel for John’s desire to lead the way. “At Apex Racing Lab, we are dedicated to delivering an unmatched sim racing experience,” he says. “Our doors are open for you to create, compete, and celebrate your racing story.”

Of course, even the most cutting-edge equipment, audio, and simulation are only as good as those who use it; fortunately, ARL has drivers covered on that front. Whether racers are new and looking to learn or are already proficient and in pursuit of new challenges, the ARL environment is always immersive and suited to every level. Expert instructors meet racers where they are and play a major role in fostering a safe and supportive environment for hitting the gas.

There is also a race for every driver. From casual NASCAR, Formula One, and other races in 30-, 60-, or 90-minute laps to competitive leagues, ARL can rev any engine. Drivers can build their own race with recommended tracks — namely Lime Rock Park in Connecticut for first-time sim racers — and vehicle. The top-level Go for Pro experience puts racers on Formula One tracks, such as in Sao Paolo and Monaco, in thrilling Formula One race cars. Additional tracks with varying levels of speed and difficulty are available for those looking for something extra.

The onsite full-service bar serves a variety of craft beverages.

Drivers can schedule races online or drop in to get in the driver’s seat. Monthly memberships starting at $100 are the best bet for those looking to spend more time on the track. Rookie Racer offers 2 hours, or four 30-minute laps; Champion Driver offers 5 hours; for families that race together, Family Pit Crew includes 8 hours; and Ultimate Victory offers up to 2 hours per day for the racer who needs to get a daily dose of speed.

With a dedicated onsite event coordinator, ARL is a sought-after venue for meetings, parties, and other celebrations. Amenities include a well-appointed pro shop, craft cocktail bar, varied seating options with multiple screens, and a dedicated meeting space that can be converted into a private lounge. The vibe is both laid-back and luxe.

Whether it’s friendly camaraderie in the form of a team-building event, the furious competition of a sim racing league night, or the fun chill of an F1 watch party, the possibilities for action and adventure — much like the race track itself — are limitless at Apex Racing Lab.

apexracinglab.com

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