Duke Raleigh Hospital, located along Wake Forest Road, has added a host of state-of-the-art services to remain on the cutting edge.
photo: Duke Raleigh Hospital
 


 

TRIANGLE HOSPITAL UPDATE
The top highlights — and those making a difference


by Danielle Jackson

Duke Raleigh Hospital

Situated along busy Wake Forest Road, Duke Raleigh Hospital has offered award-winning care since its opening as Mary Elizabeth Hospital in 1914. A lot has changed since then, and the hospital — part of the Duke Medicine family — remains on the cutting edge.

 

Duke Medicine Plaza
Duke Medicine Plaza opened on Duke Raleigh Hospital’s campus two years ago and has continued to expand to unite a broad range of specialties under one roof, including state-of-the-art outpatient imaging, cardiology, ophthalmology, otolaryngology, gastroenterology, neurology and neurosurgery, pulmonary and allergy medicine, thoracic surgery, orthopaedics, and children’s subspecialty services. It also includes a voice care center and access to Duke Medicine’s resources.

“The Duke Medicine Plaza enhances convenience for patients who can access the world-class services of Duke Medicine in many different specialties, with the resources of Duke Raleigh Hospital right next door,” says Carla Hollis, chief marketing and planning officer.

Robotic surgery
In 2007, Duke Raleigh Hospital added robotic surgery capabilities to its surgical services in order to perform complex procedures using a minimally invasive approach. The organization currently is using robotic surgery for gynecological procedures such as hysterectomies, lymph-node dissections, sacrocolpopexy for vaginal prolapse and myomectomies, or fibroid removal.

“Our ability to perform cutting-edge procedures that benefit our patients and allow them to get back to their normal lives sooner than traditional interventions is our primary goal,” says Juanita Currin, RN, director of surgical services.

Duke Raleigh Cancer Center
Since it opened in 2004, the Duke Raleigh Cancer Center has added personalized options including access to medical oncologists, surgeons, radiologists and radiation oncologists.

“These specialists work with patients and their families to select the optimal course of therapy to meet individual needs,” Hollis says.

The cancer center offers access to genetic testing, and Duke clinical trials are offered to patients throughout the Triangle. It also includes a patient navigator service to provide patients with one-on-one assistance with everything from scheduling to answering questions and offering emotional support.

Neuroscience
The hospital’s neuroscience program has expanded rapidly with the addition of Duke Neurosurgery of Raleigh last fall, as well as an expansion of the hospital’s multidisciplinary sleep lab.

“While already providing cutting-edge brain and spinal procedures, plans for the neurosciences at Duke Raleigh Hospital include continuing to form a strong and well-rounded program,” Hollis says.

Duke Neurosurgery of Raleigh includes several physicians who specialize in brain and spinal-cord tumors, spinal and cerebrovascular disease, and skull-base surgery. The practice provides nonstop neurosurgery coverage for Duke Raleigh Hospital and its emergency department as well.

Local, national awards
Duke Raleigh Hospital has been named among the best places to work locally by Triangle Business Journal and nationally by Modern Healthcare magazine. Additionally, it achieved the magnet designation for excellence in nursing by the American Nurses Credentialing Center in February.

“Only 5 percent of the nation’s hospitals have earned this designation, the highest level of national recognition to health-care organizations that demonstrate sustained excellence in nursing care,” says Rosemary Brown, chief nursing officer, adding that all three hospitals in the Duke University Health System have achieved magnet status.

Cardiovascular care
The Duke Raleigh Cardiovascular Center offers collaborative care using state-of-the-art diagnostic technologies and highly trained caregiver teams. The center offers various treatment options, including angioplasty and stenting for peripheral vascular disease, congenital heart disease, and carotid artery blockage.

Most recently, the cardiovascular center expanded its treatment options to include percutaneous coronary interventions, a potentially life-saving cardiovascular interventional treatment that unblocks narrowed coronary arteries without performing surgery.

“Our cardiovascular services allow us to better meet patients’ needs with the high level of care and resources afforded by the Duke Heart Center and the convenience of our location right here in Wake County,” says Robert Chalifour, nurse manager of cath-vascular labs.

Orthopaedics
The Orthopaedic and Spine Center has continued to expand as well, offering a full continuum of care in the treatment of patients with bone, joint and spinal conditions.

“The Orthopaedic Center offers a system of care that’s seamlessly integrated,” Hollis notes. “Our center’s new patient navigator is a primary resource for patients and coordinates all aspects of care, including appointments and treatment schedules, and also is available for patient questions and concerns.”

She adds that the center includes some of the area’s most accomplished orthopaedic surgeons, as well as a host of support services including a pre-operative orthopaedic surgery class, homeward-bound gym to get patients back to independent living, and an on-staff orthopaedic clinical nurse specialist.

Voice care
As part of Duke Otolaryngology of Raleigh at Duke Medicine Plaza, the Duke Voice Care Center brings together a team of vocal specialists to diagnose a variety of disorders.

“The center’s integrated approach includes a team of otolaryngologists, speech pathologists, and a singing voice specialist who are skilled in addressing a range of illnesses and disorders, from neurological disorders and cancer to benign lesions,” Hollis says.

The center also has become involved in community outreach and education through the North Carolina Symphony and its annual World Voice Day celebration.

Expanded care
“In 2008 and 2009, Wake County residents have benefited from improved access to services with new additions to Duke Medicine’s network of facilities,” Hollis notes.

Duke Primary Care Creedmoor Road opened last year and has three primary-care physicians on staff, while in August Duke Medical Plaza Morrisville opened to unite primary, urgent, and specialty-care services — including orthopaedics and cardiology — under one roof.

In March, Duke Medicine opened a 40,000-square-foot medical facility in Knightdale featuring urgent care and specialty services including cardiology, gastroenterology, otolaryngology, and ophthalmology.

Duke Raleigh Gardens
Last September, Duke Raleigh Hospital celebrated the completion of Duke Raleigh Gardens, a relaxing spot for patients, employees and visitors. The gardens include water features, wheelchair-accessible walking paths, a rose garden and gazebo, and many of the state’s native plants.

“The gardens offer a beautiful haven right on campus for relaxation, reflection and celebration,” Hollis says.

“We know that they’ve already brought peace and enjoyment to many individuals who have visited our hospital, and we continue to be grateful for the generous support from many donors that makes them possible.”


Rosemary Brown

From the time she was a little girl, Rosemary Brown wanted to be a nurse.

“My aunt was a nurse, and I can remember being in awe of the stories she would tell me about her work,” says Brown, who became chief nursing officer of Duke Raleigh Hospital in 1998.

“She was the only registered nurse on night shift in a small hospital in West Virginia, so she had great autonomy and amazing experiences.”

Now leading her own nursing staff, Brown is enjoying many of the same experiences.

Her hard work — and the work of her staff — have shown through, as evidenced by several accolades over the years. Selected as one of the North Carolina Great 100 Nurses in 1998, Brown also was named a Johnson & Johnson Wharton Nurse Executive Fellow in 2007. In 2006, Duke Raleigh’s nursing department was recognized as the first hospital to achieve the North Carolina Nurse Association Hallmarks of Healthy Workplaces distinction. Earlier this year, it achieved the magnet designation for nursing excellence.

“The most rewarding part of my job is the wonderful staff I’m privileged to lead,” Brown says, adding that she also enjoys the supportive leadership team at Duke Raleigh and the Duke University Health System.


Dr. Powell G. Fox Jr.

Dr. Powell G. Fox Jr. has been integral to the success of Duke Raleigh Hospital. He joined the hospital in 1960 and in the late 1970s led the site selection committee for its relocation to Wake Forest Road.

“I have watched the hospital continue to grow and am extremely proud to see the caliber of services offered today as part of Duke Medicine,” he says.

Fox, who last year became chief medical officer emeritus after serving as chief medical officer since 1989, has never considered another profession. He would make Sunday rounds as a child with his father, a urologist at Mary Elizabeth Hospital, which became Duke Raleigh Hospital. By the time he was 13, he was allowed to observe surgeons at work in the operating room.

“I would come back in summers and work the lab, assisting surgeons any way I could,” Fox says of his earlier days. “These childhood experiences only further fueled my aspirations to be a physician.”

He credits the hospital’s staff with making it such a special place and is proud to have spent his entire career there.

“It’s been very exciting for me to be a part of the development of Duke Raleigh Hospital,” Fox says.

“I know that my father and Dr. George Paschal Jr., who became principal owners of Mary Elizabeth Hospital, would have been equally proud to see what their small, 50-bed hospital has become.”


Dr. Peter Grossi

Last July, Dr. Peter Grossi transferred from Durham to Raleigh to help bring expanded neurosurgery service to Wake County. As chief of neurosurgery and medical director of neurosciences at Duke Raleigh Hospital, he’s committed to the hospital system as a whole to help develop a comprehensive program.

“Our goal has been to provide care for some of the more complex neurosurgical conditions, including brain tumors, aneurysms and complex spinal reconstructive surgery typically referred to larger academic hospitals, while delivering the same level of care in a smaller, more convenient setting,” Grossi explains.

While his role is relatively new, Grossi already is making great strides. He recently secured grant funding for neurological clinical research projects at the hospital.

He and his wife, also a physician, have been in the Duke system for the past decade. Grossi, who’s also an assistant professor of surgery at Duke University in Durham, has always known his career path.

“I was one of those strange children who knew since I was three years old that I wanted to be a doctor,” he says.

“Every step I took along this career path further reinforced my decision,” Grossi adds. “I was drawn toward a career in neurosurgery because of my interest in the complexities of the nervous system and my desire to use my hands to solve problems.”

 


Douglas B. Vinsel

As CEO of Duke Raleigh Hospital, Douglas B. Vinsel works hard every day to help promote a positive work environment for physicians and staff and provide a great care environment for patients and families.

“I believe both go hand in hand,” he says. “When they come together and create the kind of work culture that staff wants to be a part of and that patients and families find appealing, it is very fulfilling.”

Vinsel, who earned a master’s degree from Duke University, joined the organization in March 2006 after serving as chief operating officer of WakeMed Health & Hospitals in Raleigh.

“The appeal for me was the opportunity to move from a COO role to a CEO role in a highly regarded health system,” he says.

While Vinsel didn’t always know what his career would be, the signs certainly were there.

“One of my friends suggested it as a possibility, another friend’s father worked as a hospital CEO, and my wife, who I was dating at the time that I made my decision, is a registered nurse,” he says.

“All of those factors, coupled with some early work experience at a hospital in my hometown, helped me decide that I wanted to pursue a career in health care.”

Vinsel is most proud of the hospital’s accomplishments over the years, including being named among Hallmarks of Health Workplaces from the North Carolina Hospital Association and earning the United Way Chairman’s Award.


Dr. David White

Dr. David White’s training as a cardiothoracic surgeon at Duke University Medical Center led him directly to his current role as attending surgeon of active medical staff for thoracic surgery at Duke Raleigh Hospital.

White, who also is chief of thoracic surgery for Duke Thoracic Surgery of Raleigh, had studied at Princeton and the University of Virginia as well. He followed in the footsteps of his grandfather, also a physician and White’s role model.

“He had a very scientific mind but also enjoyed the personal interactions afforded by a career in medicine,” he says.

“I decided to become a physician to try to help people, but also to be able to interact on a personal level on a daily basis.”

And it’s that goal of offering hope and helping patients live longer, more fulfilling lives that keeps White — recently named a Duke Raleigh Physician Champion of Service Excellence — coming back.

 
Rex Healthcare

Between launching new care centers and being added to nationally recognized lists, the staff at Rex Healthcare has been busy over the past several years. See what’s new at this Raleigh hospital system.

Endoscopic ultrasound technology was added to Rex in 2007 to help detect malignant cancer within the intestinal wall and in organs near the intestines, esophagus, and lungs.
photo: Brian Strickland

Magnet nursing designation
After an extensive review that included written documentation of processes and a site visit, Rex Healthcare was awarded a magnet designation from the American Nurses Credentialing Center in April 2006. The program began in the 1980s and is designed to showcase hospital systems with solid nursing programs and staff.

“It started as an attempt to quantify the places nurses gravitate toward,” says Mary Lou Powell, chief nursing officer and vice president of patient care.

“Many hospitals have qualities that attract and retain professional nurses, so they became known as magnets, or what drew people in.”

Out of more than 6,000 hospitals in the U.S., only about 5 percent achieve the designation. Rex’s designation runs through 2010, and Powell says the organization already has begun the process of applying for redesignation.

Qualities include a hospital system’s management style, quality of nursing leadership and care delivered, nursing resources, what nurses do in the community and as teachers, nurses’ image at the hospital system, and how relationships are formed between physicians and nurses.

“Basically, it’s a place where professionalism is valued and support is given to nurses,” Powell says of the magnet status. “Nurses who come here to work want to stay.”

With about 1,400 registered nurses on staff and a low turnover at Rex, Powell is encouraged by its success.

“Nurses are the gatekeepers, the ones who are there to monitor care all of the time,” she says.
“The more competent and professional they can be, the better it is for patients.”

Rex Women’s Center expansion
The Rex Women’s Center, located adjacent to the main campus, has served the needs of women throughout the community for years. With its newest expansion — adding 30 patient rooms, a relocated and expanded special care nursery, newborn admitting nursery, and respite nursery — now even more needs can be met.

Women’s services are grouped together at the center, including a birthing center, labor and delivery nurseries, outpatient programs, lactation consultation, and other subspecialty offerings. The addition, which was completed just over a year ago, filled a shortage need with respect to beds.

“It’s good when a woman comes to the hospital to have her baby and can get in a room right away,” says Susan O’Dell, director of Women’s and Children’s Services.

Perhaps the biggest element of the addition is Rex’s special care nursery, which features state-of-the-art equipment and semi-private rooms to allow for more space for each family — and more patient confidentiality.

“Most important, it’s a better environment for a baby to grow,” O’Dell notes. “Here, we can control noise and light better, which is advantageous for brain development.”

The addition, O’Dell adds, was created with the idea that it wouldn’t feel like a hospital.

“It’s warm and friendly, and the aesthetics are such that you might feel like you’re more in a room than a hospital,” she notes.

Features include centralized monitoring, soundproofed ceiling and walls, and sustainable flooring that doesn’t give off toxic fumes.

“The design is to provide this optimal environment for babies to grow,” O’Dell says.

Rex Health Care of Wakefield
Earlier this year, the hospital system opened Rex Health Care of Wakefield to better serve the needs of the North Raleigh community.

“Our board had good foresight in 1997 and realized that the Wakefield area is going to be the center of a significant portion of the population in Wake County,” says Steve Burriss, senior vice president of operations and ambulatory care.

“We believed in the community and saw a need for health services there.”

The hospital system purchased the land in 1999 and focused on developing the campus into a centralized spot for ambulatory care including radiology, urgent care, cancer care, a lab and pharmacy, and medical offices. Once the entire campus is complete, there will be a mix of retail services such as shops and restaurants, as well as a Harris Teeter.

The Wakefield campus also includes a 40,000-square-foot wellness center that already has 1,500 members. It features a heated indoor lap and therapy pool, whirlpool, steam room, and sauna in addition to traditional fitness equipment.

“Health care should be as much about wellness as delivering acute care,” Burriss notes.

“We offer these wellness centers to hopefully prevent people from having to use our services.”

With its Wakefield cancer center, Rex realized that many patients had traveled significant distances for chemotherapy and radiation treatments.

“By locating in the northern part of the county, we’re significantly reducing driving times for folks in that part of the community,” he says.

“It’s about bringing the same high-tech care we deliver at Rex to a more convenient location.”

Rex Healthcare of Knightdale
Similar to its Wakefield location, Rex’s Knightdale campus is bringing much-needed services to an underserved segment of the population. The 60,000-square-foot, 21-acre campus, which opened in May, is located on Widewaters Parkway near U.S. Highways 64 and 264 in this fast-growing eastern Wake County town.

The campus features a family practice and physicians’ offices, urgent care, laboratory services, radiology — including digital mammography, X-ray and CT scans — and wound care, which includes hyperbaric oxygen chambers.

Serving the needs of the community is its No. 1 goal. Burriss cites wound care as an example of serving such needs: The county’s diabetes rate is particularly high, and patients with the disease often deal with foot ulcers and other wound-related issues.

“We hope the campus attracts the right specialties and accommodates the population’s needs,” he adds.

Among best places to work
Last October, Rex was named one of the Best Places to Work by Modern Healthcare magazine.
“Rex was ranked No. 15 overall — that’s not only hospitals but health care companies such as suppliers and other similar organizations,” says Sylvia Hackett, vice president of human resources.

Almost 400 employees — or 10 percent of Rex’s 4,000 on staff — filled out surveys with questions based on leadership, planning, culture, communication, level of happiness in working environment, working relationships with supervisors, training and development, pay and benefits, and overall satisfaction.

Among other benefits, Rex offers on-site child care and sick child care called Wishing Well, discounts on its wellness center and pharmacy, and the Center for Leadership Excellence, a customized development program for those wanting more experience in the field.

“We also do a lot to try and take care of the whole person,” Hackett notes.

“We’ll continue to develop people because we need that now more than ever,” she adds. “We try to make it easier for employees to live their lives and work at Rex.”

Among top hospitals
Aside from employee satisfaction, Rex also has been ranked high in patient safety, survival rates and financial stability. Last year, the hospital system was named to Thomson Reuters’ Top 100 Hospitals List based on nationally reported quality data.

Performance measures included clinical excellence, operational efficiency and community response, and the organization looked at cost savings vs. high-quality care.

“It answers the question of how to provide the best care,” says Dr. Linda Butler, vice president of medical affairs and chief medical officer.

“Care has become so complex, and there’s a lot that goes into a hospital stay,” she adds. “We do our best to streamline things to make sure everyone gets excellent care, and to make sure patients understand the tests that are done and how to care for themselves once they leave.”

Rex Surgery Center of Raleigh
While Rex has always been a surgical hospital, the hospital system is continually expanding the surgical services it offers. It recently renovated patient operating rooms and has an offsite center in the works for the Wakefield area.

Surgery rooms utilize digitally integrated video technology, which allows images to be sent from one room — or part of the hospital or surgery center — to another. More important, rooms average 600 square feet to accommodate patients, doctors and equipment.

“As technology has invaded the world of surgery at a fast pace, many operating rooms struggle to keep up with space to accommodate equipment as well as adequate working space,” says Jayne Byrd, associate vice president of surgical services.

“What we bring is appropriately sized operating rooms.”

da Vinci robotics
Much of Rex’s surgical equipment uses articulating arms to reduce stress on nurses and provide mobile options for surgeons. Considered a breakthrough in minimally invasive surgery, the robotic arm has allowed Rex to increase efficiency when it comes to surgery.

“Now surgeons can make things happen with the push of a button, whereas before they were dragging large pieces of equipment into and out of the rooms,” Byrd says of da Vinci robotics.

Through robotic surgery, physicians can work from a control center on the opposite end of a room and use articulating arms to do the work, resulting in less invasive procedures for applications such as gastrointestinal and gynecological surgeries. Robotics also have been used extensively to treat prostate cancer.

“It takes surgery beyond the limits of the human hand,” Byrd says. “It transforms the surgical experience.”

Rex Heartburn Center
Opened in July 2007, the Rex Heartburn Center was created as a multidisciplinary service addressing a common problem affecting the community.

“Estimates are that almost 30 percent of the population has some degree of heartburn, and about 10 percent actually needs surgery,” says Dr. Joel Dragelin, director.

“We make it so that patients can come in easily, get taken care of expediently, and get a treatment plan that standardizes care and follow-up.”

What makes the program unique is that it’s made up of many independent private practices, which are referred to clients on a rotating basis. Because of its specific focus, Dragelin says efficiency also is improved, cutting down the time it takes to be evaluated and treated from months to weeks.

“The hospital is committed to the program working and being state-of-the-art,” Dragelin notes.

“We’re trying to stay ahead of the curve.”

Endoscopic ultrasound technology
As part of its efforts to remain on the cutting edge, in 2007 Rex added endoscopic ultrasound (EUS) technology, which can be used to detect malignant cancer within the intestinal wall or in organs near the intestines, esophagus, and lungs. Lymphoma, sarcoma and other types of tumors can be detected utilizing the technology, which allows an endosonography professional to look directly through the wall of the intestines. It’s a painless procedure that avoids the need for incisions.

“EUS is not widely available in the U.S. and usually only is available in select tertiary teaching centers,” says Dr. Rig Patel, adjunct associate professor of medicine at UNC Chapel Hill and medical director of Rex’s endoscopic ultrasound program.

Patel adds that Rex’s program performs at the same level as these tertiary centers and is staffed by experienced, community-based EUS physicians. “The availability of this technology and skill allows patients to get quality assessment closer to home and in a timely manner,” he says.


David Strong

As president of Rex Healthcare, David Strong has had the responsibility of overseeing the entire hospital system since he joined in September 2004. Rex’s affiliation with UNC Healthcare initially drew him to the role, but Strong also credits the nonprofit hospital system’s board of trustees, as well as its “amazing physicians and co-workers.”

Raised in Oklahoma, Strong began his career mopping surgery floors in high school and college, eventually heading to graduate school for a master’s degree in hospital and health administration.

“I just enjoyed seeing people who made a difference,” he says of his early days in health care.

“Hospitals are pretty special places,” Strong adds. “There’s always an opportunity for people to touch lives.”
While he admits that significant challenges lie ahead for the hospital system — including keeping up with demand and wading through the current economic climate — Strong is confident in Rex’s continued success when it comes to quality care.

“The things I’m proud that Rex has attained are focused around how our co-workers take pride in the organization,” he says, citing top rankings in physician satisfaction, as well as being named to several nationally ranked top hospitals lists.


Mary Lou Powell

As senior vice president of patient care services and chief nursing officer, Mary Lou Powell has a lot on her plate.

“It’s a balance between quality and finances,” she says of her role, which involves everything from dealing with a patient complaint to handling construction of a building to settling a personnel issue.

“There’s never a dull moment, and that’s what I love about my job.”

It’s that combination of science and art that led Powell to become a nurse more than 30 years ago. She was working at a nationally recognized hospital in Chicago when she received a call from a recruiter.

“I wasn’t unhappy there, but my husband and I decided to shake things up a little if a good opportunity arose for either of us,” she says.

Similar to Strong, what caught her attention was the hospital system’s affiliation with UNC Healthcare.

“When you come from another part of the country, you’re not that familiar with community hospitals,” Powell admits. “But when it’s the community hospital for UNC, it takes it to a different level.”

What sealed the deal for her was Rex’s commitment to nursing.

“I couldn’t help but feel that it would be a great place to work,” she says. “I’ve been some wonderful places in my career, but I feel like I’ve died and gone to heaven coming here.”


Dr. Timothy Carter

Dr. Timothy Carter’s hospital-based pathology practice has always had close connections with Rex’s various departments, so it seemed only natural for him to assume the then-newly created role of medical director of patient safety in 2004. His roles as president and chairman of various staff and executive committees also didn’t hurt.

“I already had developed a rapport with the various hospital departments, so it seemed natural for me to continue to play some role in facilitating communication and decision-making with regard to quality of care and patient safety issues,” he says.

Carter — who currently serves as medical director of transfusion medicine, medical director of Rex Blood Plan/Rex Blood Services and chairman of pathology for the hospital system — was planning for a career in developmental biology when he was encouraged by a professor to attend medical school.

“During my clinical rotations, I liked everything,” he admits. “I could see myself doing surgery or medicine or OB-GYN or pediatrics, but the rotation that brought all of my personal interests together was pathology.”

This field proved to be an ideal mix of basic science, diagnostic clinical medicine, hands-on varied activity and involvement in patient care for Carter. Surgical pathology, he says, combined the best of both worlds.

“As a surgical pathologist, my greatest satisfaction comes from correctly diagnosing a patient’s problem,” he says.

“And as medical director for patient safety, my position is a symbol of all the hard work so many other people are doing at Rex to continuously improve patient outcomes.”


Dr. Kenneth Zeitler

Not surprisingly, Dr. Kenneth Zeitler, a UNC graduate, was drawn to the unique partnership with UNC Healthcare when choosing Rex. As a hematologist-medical oncologist since 1981, Zeitler — who also serves as medical director of the Rex Cancer Center — appreciates the respect for both organizations’ missions.

“There’s a very different perspective between corporate and not-for-profit medicine,” he says.

“Working at a nonprofit was an attractive opportunity as far as how I believe medicine should be practiced.”
Zeitler’s father — and his inspiration — was a primary-care physician. He tries to emulate him as much as possible, as do his brother, daughter and sons, who are all doctors as well.

“He loved what he did, and I saw the way he was respected in the community and the way patients loved him,” he says.

Zeitler went through a process of elimination in medical school, finally deciding on hematology-oncology. He “fell under the spell” of an oncologist in Boston, who became a mentor.

“I saw the way he approached patients and his care, and that inspired me,” he notes. “I also got into it because of the nature and excitement over the science of it.”

While Zeitler admits that he gets tremendous satisfaction out of helping to cure patients of cancer, he says finding a way to still gain satisfaction from those who can’t be cured is a challenge.

“It’s the yin and the yang,” he says. “The great successes and failures go hand in hand.”


Dr. Jeffrey M. Crane

Dr. Jeffrey M. Crane, also a hematologist-oncologist with the Rex Cancer Center and a senior physician at Rex, had a private practice for years before deciding to join the organization. He had served in several positions at Rex from 1992 through 2002 — including as chairman of the department of medicine, secretary and president of the medical staff, and a member of the board of trustees — so it was a natural fit with an organization with which he was familiar.

While serving with the American Society of Clinical Oncology and the state’s Oncology Society, Crane began to see the field evolve from one of managed care to one of integration of health care systems.
“I could feel there was a lack of integrated support for the cancer patient that was happening in private practice,” he notes. “It was becoming more and more about the provider, the physician and the corporate world.”

At Rex, he feels like part of an integrated team of professionals dedicated to caring for the whole patient, from delivery of chemotherapy to issues of financial support, proper nutrition, and physical therapy.

“It’s been very rewarding emotionally, spiritually and intellectually,” he says.

During the time Crane was determining his field of study, he became drawn to oncology as his mother became ill with terminal cancer.

“I learned through that experience that there were intimate and delicate issues about caring for patients with these kinds of life-threatening illnesses,” he notes. “I immediately felt comfortable and psychologically complete in dealing with these issues.”

 

 

 
WakeMed Health & Hospitals

Recognized as a leader in community outreach, ambulatory services and emergency services, WakeMed Health & Hospitals continues its goal of offering the best care possible to those who need it. See what’s new at this Raleigh hospital system.


Under the direction of Dr. Bill Atkinson, president and CEO, WakeMed Health & Hospitals earned Level 1 Trauma certification in 2006 and was approved to add air ambulance service in early 2007
.
photos: WakeMed Health & Hospitals

 

Trauma, air mobile certifications
In mid-2006, WakeMed Health & Hospitals became a Level 1 Trauma Center, the highest certification achievable.

“For the community, this means that we have the highest level of trauma care available here,” says Dr. Bill Atkinson, president and CEO.

“For us, it’s just a logical extension of the care that we provide.”

To achieve the certification, the hospital system underwent a formal application process and review that included a visit from another Level 1 Trauma Center and approval from the American College of Surgeons and the state’s department of emergency medical services.

WakeMed also received the Air Mobile certification in early 2007, allowing it to provide helicopter-based ambulance services to complement its extensive ground transport system. According to Atkinson, Air Mobile is used whenever urgent intervention is required when time makes the difference between life and death.

“Access to air ambulance is the gold standard for decreasing transport time,” he says, adding that the same critical-care crews are used in the air as on the ground.

“It’s a classic example of doing the right thing and giving the best care possible.”

Campus expansions
Last year, WakeMed added a two-story patient tower to its Cary campus, opening 42 inpatient beds — the first in Wake County since 1997 — and currently is building a 168,000-square-foot addition to its main Raleigh campus to include a heart hospital and the county’s first children’s hospital.

On the Cary campus, more critical-care capability was added, as well as additional obstetrics and delivery areas. The Raleigh project will add 60 inpatient beds to the existing campus and will connect services as closely as possible for seamless integration.

“The heart hospital will connect directly to the ambulatory heart center building and operating rooms, while the children’s hospital will connect with the fifth floor of the main hospital for children’s services,” Atkinson says.

Medical Simulation Center
This spring, the Medical Simulation Center — the first of its kind in the region — opened on the main campus. Its purpose is to create realistic scenarios to train physicians, anesthesiologists, nurses and other health care professionals, and to keep them current on techniques and the latest advancements in the field.

“The mannequins we use are so advanced that they look, feel, act and respond like a patient would,” says Susan Jackson, vice president and chief learning officer.

With this capability, staff is able to practice real-life scenarios, particularly low-volume procedures to keep clinical practitioners as sharp as possible.

WakeMed has a total of 21 simulators that do everything from give birth to suffer a heart attack. All simulators have pulses, bleed if they’re cut, talk and respond to medications. Many are wireless and can be transported throughout the hospital.

“The great thing about the center is that the entire response team that would respond to something like a cardiac arrest would work together on that experience,” Jackson says of the simulation.

“The ability to train in intact teams is important and will make us extremely efficient,” she adds. “Through this, we’re also able to work on improving the team dynamic and communication.”

Freestanding emergency departments
The idea behind freestanding emergency departments (EDs) is to bring health care closer to where people live and work. In mid-2005, the hospital system responded to the needs of North Raleigh residents with the WakeMed North Healthplex. Early last year, another facility was built in Apex to serve residents of this growing southwestern Wake County town.

“The true benefit is that you get the level of care of an ED at these facilities that you’d get at our main hospitals, but you’re able to get in, get seen, and get out without having to navigate through a hospital campus to do so,” says Carolyn Knaup, vice president of ambulatory services.

It also gives emergency medical technicians (EMTs) additional options to take patients, increasing their run time.

Both freestanding EDs include an ambulatory center, operating and endoscopy rooms, full-service lab, mammography screening, and other imaging services.

Women’s hospital
In January, WakeMed received approval by the state to build a women’s hospital at the WakeMed North Healthplex. The hospital is slated to have 61 beds, including a women’s pavilion and birthplace. Construction is expected to begin in the next few years.

When open, the center will offer gynecological surgery and other surgeries pertaining to women, as well as breast health and birthing services. It’ll be an expansion of the services currently offered at WakeMed, including an imaging center and breastfeeding education.

“There’s a huge need in that area for women’s services, and we truly feel like having a birthing center and being able to capture that population will be a win-win for everyone,” Knaup says.

Emergency Services Institute
In 2004, the hospital established the WakeMed Emergency Services Institute to respond to disasters locally, regionally and nationally, as well as to conduct research. As part of the trauma Regional Advisory Committee (RAC), its role is to coordinate trauma planning across hospital systems and agencies.

“From there, we work on developing a standardized regional plan in case of an event that requires more than simply local resources can provide,” says Barb Bisset, executive director.

Disasters include everything from bad weather to a chemical, technology or nuclear event; essentially, it’s defined as anything that interrupts normal operations.

The institute also focuses on research, which includes coordinating local projects on patient care and disaster planning in an effort to provide more efficient services whenever possible.

“We’re trying to operate from an evidence-based perspective so that anything we do is based on literature and evidence rather than what’s been done for many years,” Bisset notes.

Structured command teams are prepared to handle everything from coordinating equipment and supplies to responding to an event to ensuring that all tasks are accomplished in a timely manner.

In 2005, when Hurricane Katrina struck, the institute set up a field hospital in Mississippi for 52 days. During the recent chemical explosion in Apex, the institute’s special operations unit responded to the Cary campus with evacuees from a skilled nursing facility.

Center for Patient Safety and Quality
Since its inception in 2005, the Center for Patient Safety and Quality has worked to educate patients, staff, and physicians on ways to ensure patient safety throughout WakeMed. Since then, the hospital has earned three Beacon Awards for excellence, has become an accredited chest pain center and has earned the stroke center designation for exceptional quality care.

“The idea is to get our focus around patient safety and consider what we want to be working on to ensure that patients get the best care they can,” says Dr. Meera Kelley, vice president of the center.

Internal communication is an essential element of spreading the word, she adds. The center creates task forces to communicate with other committees as needed, gives talks to different departments and managers, and recently launched an online patient safety blog for staff’s questions and concerns.

The center’s main goals are to minimize the risk of patients acquiring infections while in the hospital, as well as medication errors. The center’s staff also is there to ensure that patients have all the information they need to be able to take care of themselves after being discharged.

Expanding access to care
WakeMed is a community leader in expanding access to care, providing more than $60 million in charity care costs each year.

“Some strategic decisions were made a few years ago that today are placing us in a position to help our county deal with the growing numbers of uninsured,” says Judy O’Neal, senior vice president of public affairs.

The Capital Care Collaborative, a network of safety-net providers — including other area hospitals and Alliance Medical Ministries — ensures access to care for those who need it.

“With the collaborative, we feel we have a nice platform that certainly should position our community well to take it to the next level,” O’Neal notes.

The hospital system also provides support to area organizations such as the Healing Place for Men, an open-door clinic near Capital Boulevard and Food Runners, a collaborative that also operates Meals on Wheels and Interfaith Food Shuttle programs.

“The idea is that these dollars go to help people stay healthy,” O’Neal says.

Community outreach
WakeMed also has established several community-based partnerships for the betterment of the community. The Southern Atlantic Healthcare Alliance builds collaborative relationships among the region’s hospitals with a goal of improving quality and delivery for patients, while a health partnership with the YMCA of the Triangle is designed to help the area’s children grow as healthfully as possible.

Through its Energize! program, the organization also helps children and their families with the propensity to develop type 2 diabetes prevent the disease through education. The program, led by WakeMed’s pediatric endocrinologist, recently earned the American Hospital Association’s NOVA award for being one of the top five programs of its kind in the country.

“Type 2 diabetes is at epic proportions, and we’re helping to curb these ever-increasing rates,” O’Neal says.

“If we can get our children active and watching what they eat, then they won’t end up with all the problems that diabetes brings,” she adds. “We believe the program has huge potential to help in that effort.”

Through Advocates for Health in Action, area agencies further collaborate on getting children more active. For example, it’s currently developing a map of the area’s greenways and parks through a project with students at N.C. State University.

Employee retention
With more than 7,700 employees and a 10 percent turnover rate, WakeMed consistently ranks among the area’s top employers. Student programs include internships, nurse externships and tuition reimbursement, while employee programs include extensive training for new nurses and Management Pathways for those interested in expanding their career options.

“We put nurses through three to six months of training before we expect them to work alone with a patient,” says Jeanene Martin, senior vice president of human resources.

“We help them gain confidence, get comfortable in a nursing working environment and offer them an opportunity to network with peers,” she adds, noting that the program has a 90 percent retention rate.

WakeMed also offers a nursing assistant program in conjunction with Wake Technical Community College in Raleigh, while the Management Pathways program readies high-potential staff for supervisory positions and prepares current managers for higher levels.

Additional perks include a tuition reimbursement program for all employees, on-site child care, two retirement plans, annual employee appreciation gifts and the Circle of Excellence program, which recognizes the top 50 employees for outstanding service.

“Our managers have done an incredible job of creating very flexible schedules for employees,” Martin notes.

“That probably impacts low turnover more than anything.”

Danielle Jackson is editor of Wake Living, Fifteen501 and Triad Living magazines.


Dr. Bill Atkinson

As the third CEO of WakeMed Health & Hospitals over the past 50 years, Dr. Bill Atkinson knows a thing or two about a solid business formula. With a stable working environment and one of the lowest employee turnovers in health care in the state, his job has been to continue the hospital system’s success. But he’s done much more than that since joining the organization in 2003.

“If you look at WakeMed’s history, what we’re doing is consistent with behavior and results for the past 50 years,” he says.

“This is just the latest phase of that type of growth and focus,” Atkinson adds. “Part of my responsibility is to continue and expand.”

A North Carolina native, Atkinson became involved with emergency medical services (EMS) in high school, and earned a master’s degree in public health. He took a residency at a Greensboro hospital, where he earned an early promotion to CEO. He’s never looked back.

“There’s no shortage of things to work on every day,” he says of his role.
“Every day is rewarding in the sense that you’re dealing with people who give up their time to help others,” Atkinson adds. “I’m blessed to be able to work with the types of people I get to work with every day, from community volunteers and board members to physicians, nurses, and consumers.”


Dr. Jerry C. Bernstein

Dr. Jerry C. Bernstein, lead physician and co-founder of Raleigh Pediatric Associates, had always envisioned becoming a family doctor. But as he went through his training, he was particularly impressed with the study of medicine as it applies to children.

North Carolina native Bernstein, whose practice is affiliated with WakeMed as well as other area hospital systems, quickly had found his passion.

“Children tend to be more victims of diseases and processes, whereas with adult medicine you’re dealing with people who have likely brought it on themselves,” he says.

“I like the idea of seeing children get well and grow into dynamic individuals,” Bernstein adds. “We as adults are predictable, but children are constantly growing and developing, trying to find out who they are.”

At WakeMed, Bernstein helped start a teaching program in pediatrics and has been intimately involved with education there since 1974. He also has served as chairman of the pediatrics department and chaired the WakeMed Foundation for its first nine years. In practice for 34 years, Bernstein’s now seeing many of his former patients return to the office with their own children.


Jill Gammon

With a background in nonprofit work and an upbringing in a family where the value of volunteerism was placed high, Jill Gammon’s role as volunteer chair of the hospital board has been a natural fit. With a master’s degree in social work, Gammon served in a variety of roles in the nonprofit sector until she was approached to serve as volunteer chair a decade ago.

“It’s always about helping people who are less fortunate, and that’s what WakeMed is all about,” she says of her career.

“We don’t turn people away, and we truly are the place that serves anyone coming to our door.”

Her role at WakeMed, which ended this spring, involved primarily governance and policy. She has served in this capacity while simultaneously running her 15-year-old business, GMB Nonprofit Counsel, which provides capacity-building consulting services to nonprofits in fundraising, board and leadership development, and strategic planning.

“I’ve always been interested in making systemic changes that help people who are in need,” Gammon says of her roles.

“This is not simply focused on poverty,” she adds. “People have so many different kinds of needs, and I’ve always been really grateful to have the opportunity to help them.”


Betsy Gaskins McClaine

Betsy Gaskins McClaine, a nurse and vice president of heart and vascular services, has served in a variety of roles at WakeMed over the past 20 years. Her two decades with the organization are rooted in her passion for cardiac care.

“It’s something that’s rapidly changing, and there’s a lot of immediate feedback you get,” she says.

“You’re dealing with someone who might appear physically fine but the next moment their heart might stop beating.”

While her parents were never in health care, Gaskins McClaine and her four siblings all entered the field. Growing up, they were taught to contribute and make a difference, which led to her compassion for others. Now, she’s tasked with finding a delicate balance of relating to individuals and families in intense times of turmoil.

“We must be attentive to not just the physical needs of a person, but also their emotional needs and environment at home,” she says.

“We have to be focused on restoring that person to the healthiest level they can possibly be.”

Gaskins McClaine is quick to credit her staff at the WakeMed Heart Center and the hospital as a whole with working as a team.

“If there’s one message I can pass on, it’s that we accomplish things with and for our patients only through people working together to serve others,” she says.


Tracey Weeks, RN, BSN, CCRN

Tracey Weeks’ career in nursing essentially happened by circumstance. While he had considered medical school throughout high school, he entered nursing school after talking with a nurse during a health occupation class. He joined WakeMed in 1986.

Weeks, a pre-operative teaching nurse and certified critical care registered nurse, handles pre-admission testing for planned surgeries, which involves talking with patients to ensure all medical history is accurate, conducting diagnostic studies, and discussing what each surgery will entail.

“A lot of patients have families who come with them, so we also work closely with them about what their roles will be and how long the surgery is expected to take,” Weeks says.

He says the hospital system’s growth and reputation are reasons why he’s stayed with WakeMed his entire career.

“In nursing, we truly can go anywhere and work, but this is a great place to be,” he says.
“I’ve seen a lot of growth and I know what the hospital’s plan is, and it’s such a secure environment.

 

 

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